Real world thoughts about
Creative Marketing & Branding

3 LESSONS I LEARNED WHILE BUILDING MY BRAND

by Rich Akullian – President & Creative Director

What name? What icon? What font? What copy? What color(s)? Do it yourself? Outsource it?

The unlimited possibilities to these questions nearly drove me crazy.

Here’s 3 key things I learned while developing the Akullian Creative brand:  

  1. Set stakes in the ground or you’ll never get anywhere. 

For a person who suffers from severe (self-diagnosed) ADHD, setting stakes in the ground is often the most difficult part of any project. Once there are established parameters I’m much more adept at focusing my creativity and ideas, but when the possibiliti

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4 BRANDS I ADMIRE FOR DIFFERENT REASONS

by Meghan Largo – Creative Marketing Assistant


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1. Red Bull

Lights, camera, action! Whether this “action” is taking place jumping out of a plane, kayaking down a ski slope, or riding an enormous wave, Red Bull does it any extreme way possible. Austrian native, Dietrich Mateschi

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5 TYPES OF VIDEO CONTENT TO DRIVE AWARENESS, CONVERSIONS & REVENUE

by Rich Akullian – President & Creative Director

Engaging video content has become a major part of nearly every marketing department’s strategic plan.  At Akullian Creative we focus on helping our clients find the best possible format to fit their individual goals and tell their story.  While each case and video type is unique there are a few consistent principles we suggest for each video we help produce.  First and foremost we always try to lead off any project with the value to the end-user/viewer rather than discussing our client’s story directly.  Secondly we try to accomplish our goals as quickly and efficiently as possible so that we can tell our story before we lose our clients attention.

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