Real world thoughts about
Creative Marketing & Branding

RECRUIT TOP TALENT WITH HR VIDEO CONTENT – VLog

by Rich Akullian – President & Creative Director

Attracting quality people to your organization is paramount when it comes to your success, and the top candidates are always going to do their research when evaluating their career opportunities. At Akullian Creative we help HR teams reach their talent acquisition goals by creating unique content that resonates with their top recruits. While every piece of content we build is designed to highlight each of our clients unique differentiators, we’ve found that there are tried and true formulas to the types of content which will drive talent acquisition.

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UPDATING A LOCAL BRAND – COONEY ORTHODONTICS

by Rich Akullian – President & Creative Director

Dr. Brendan Cooney and his team run a first class orthodontics practice that has embraced the smiles of the Capital Region for over 50 years.  So when they asked Akullian Creative & Deevoted to help them bring their brand forward we felt privileged to take on the challenge.

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3 LESSONS I LEARNED WHILE BUILDING MY BRAND

by Richard Akullian – President & Creative Director

What name? What icon? What font? What copy? What color(s)? Do it yourself? Outsource it?

The unlimited possibilities to these questions nearly drove me crazy.

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4 BRANDS I ADMIRE FOR DIFFERENT REASONS

by Meghan Largo – Creative Marketing Assistant


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1. Red Bull

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5 TYPES OF VIDEO CONTENT TO DRIVE AWARENESS, CONVERSIONS & REVENUE

by Rich Akullian – President & Creative Director

Engaging video content has become a major part of nearly every marketing department’s strategic plan.  At Akullian Creative we focus on helping our clients find the best possible format to fit their individual goals and tell their story.  While each case and video type is unique there are a few consistent principles we suggest for each video we help produce.  First and foremost we always try to lead off any project with the value to the end-user/viewer rather than discussing our client’s story directly.  Secondly we try to accomplish our goals as quickly and efficiently as possible so that we can tell our story before we lose our clients attention.

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